Resume
Vir Karamchandani
Principal Product Designer
Phone +91 98200 25524
Email [email protected]
Awards
Deloitte Applause Awards – 2018 & 2019,
Best Fintech Product (ACKO) – 2018,
Accenture Celebrates Excellence – 2017,
A’ Design Award – Bronze – 2015,
Domus Academy Scholarship Competition – 2015,
Art Center Design Scholar – 2010.
Education
Institute Domus Academy
Milan, ITALY
Qualification Master in Product Design
Duration 2015 – 2016
Graduated in January 2016, with a high distinction (107/110).
My mentor and advisor – Odoardo Fioravanti.
During the course, we collaborated with these awesome companies:
Institute Raffles Design International
Mumbai, INDIA
Qualification Bachelor of Design (Product Design)
Duration 2010 – 2014
Graduated in October 2014, with a Distinction (GPA 3.45 out of 4).
During this term, I took a gap year to work in a design studio ‘VR Design’.
Institute Art Center College of Design
Pasadena, California, USA
Completed Industrial Design Foundation (2 Terms)
Duration 2009 – 2010
Completed the Industrial Design Foundation which lasts for 9 months,
was awarded The Art Center Scholarship during this period.
College Podar International (High School)
Mumbai, INDIA
Completed International Baccalaureate Diploma / IBDP
Duration 2005 – 2008
Experience
Company Acko General Insurance (Bengaluru, Mumbai)
Position Principal Designer
Duration August 2023 – Current
∙ Leading a design team of 5 working across growth & customer experience
∙ Working on products for Travel, Rewards, VAS, SEO & Chat with ACKO
∙ Defined the new information architecture for the app (doubling down on the VAS strategy)
∙ Conducted UX research to envision new products & define KPIs.
∙ Worked with the marketing team to sync ongoing campaigns with UX.
∙ Constantly optimised the product funnel & overlooked CX.
∙ Constantly improving Design & Research Ops
Company Amazon (Germany)
Position UX Designer
Duration March 2022 – March 2023
∙ Conducting research & designing for search world wide.
∙ This includes how products are displayed in search results and actions that stem from ASIN cards, like post adding to cart or selecting a variation.
∙ Defining the north star for Amazon search along with filters, widgets, brand and product type shopping pages.
∙ Designed features like a smart shelf which resulted in $60M+ win.
∙ Working in Automotive projects which include: Part & Product finders in search & detail page, which doubled the conversion rate.
∙ EV home charger installation flow (pre & post quote experience).
∙ Establishing a design process to improve our team’s ops.
∙ Partner with central teams in Seattle, Madrid and Luxembourg to create meaningful shopping experiences.
Company relayr GmbH (Germany)
Position Senior Product / UX Designer
Duration March 2021 – February 2022
∙ Leading design in the projects business, actively involved with 3 customers: WIKA, Ecospray & Duraserv.
∙ Working with the team to define the product roadmap, prioritising “must-haves” and maintaining the backlog.
∙ Streamlining design processes from requirements gathering, to Design QA and user testing before go-live.
∙ Overlooking a team of freelance designers to ensure high-quality UX and adherence to our in-house design system.
∙ Exploring the world of IoT and how best to visualise data, so that our users have insights into their machines and it’s components.
∙ Ensure no unplanned down-time, predictive maintenance & remote monitoring capabilities.
Company Deloitte Digital (US – India)
Position Senior UX Designer
Duration May 2018 – Sep 2020 (2 Years, 5 Months)
∙ Worked on an e-commerce project for a major cosmetics & nutrition brand based in the US.
∙ Led a design team of 6 (across the Studios in Mumbai & Seattle).
∙ Actively involved through Discover, Define, Design & 1st Launch.
∙ Part of key meetings & demos at the client location (CA, Irvine).
∙ Identified user flows and created sprint plans for the team.
∙ Mapped the existing content & created the information architecture.
∙ Worked with the world’s largest construction equipment manufacturer to create an ordering & inventory management application.
∙ Led the functional team to conduct UX research and design workshops with the client in the US (Denver & Chicago).
∙ Aligned key stakeholders and internal teams to our product vision.
∙ Drove product strategy, prioritising features and building the roadmap.
∙ Created the primary information architecture, task flows and wireframes.
Company Accenture (Mumbai)
Position Senior UX Designer
Duration August 2016 – September 2017 (1 Year, 1 Month)
∙ Created a revolutionary system with the Studio Lead,
called “E.M.S.”. It uses over 85 parameters to unify
several expert reviews into a grade.
∙ This system has a patent pending and was given the A.C.E.
award for its ability to measure the design of digital experiences.
∙ Lead a small team of designers in enterprise projects
(e-learning & collaboration tools).
∙ Worked with the consulting team for a major NBFC in India.
∙ Built business-facing applications to streamline
internal communication and empower their on-field workforce.
∙ Created concepts for their customer-facing mobile apps,
that would demystify the entire home-loan journey.
Company FJORD – Accenture Interactive (Milan, ITALY)
Position UX Design Intern
Duration September 2015 – February 2016 (6 Months)
∙ Assisted on a large-scale project
for a global insurance provider.
∙ Conducted intensive qualitative research (desk & field)
to provide insights and strategic directions to the project.
∙ Worked with the service design lead to map the existing
& proposed customer journey.
∙ Defined use-cases and created prototypes to test concepts.
Digital Skills
Strengths